WELCOME TO CENTRAL OTAGO PINOT NOIR LTD
Central Otago Pinot Noir Limited (COPNL) is a promotional organisation that develops and delivers cohesive regional promotions to benefit all Central Otago wine industry stakeholders. It was established in 2003 by Central Otago Winegrowers as an independent vehicle marketing Central Otago wine and promoting the Central Otago wine brand.
Our mission is simply this:
TO PROMOTE CENTRAL OTAGO AS A PREMIUM INTERNATIONAL WINE GROWING REGION THROUGH ITS COMMITMENT TO QUALITY AND DISTINCTIVE WINES
What’s our main focus?
To enhance the brand image, identity and reputation of our region.
To meet the global marketing challenge through cooperative marketing. Grouping resources for marketing and promotion to make this type of marketing more effective but also an economically viable option.
To work hard through promotion, coordination of events and working with trade & media to ensure a consistent positive image for Central Otago wine.
To position Central Otago Pinot Noir as a premium brand through regional cooperation and activities.
To make use of available Government funds through the “cluster approach”.
To encourage premium quality and protect and support the brand.
‘Many believe this is where the Pinot grail is to be found.’
Jancis Robinson, MW